Challenge: The Sioux Honey Association Co-op, makers of Sue Bee Honey and Aunt Sue's Raw & Unfiltered Honey, is the world's largest honey marketing organization. However, as more and more brands challenge the 100-year-old co-op's dominance, and the honey category becomes more and more fragmented, Sioux Honey needs to find new ways to engage its loyal fanbase as well as attract new customers.
Solution: We implemented a series of ROI-oriented digital, social and content initiatives, including the launch of a direct-to-consumer store, an enhanced presence on Amazon, new and overhauled social channels, a robust integrated content strategy, custom photography, targeted partnerships and message-tested nurture and sales-oriented email campaigns.
Updated SiouxHoney.com Website
Made with Honey Hand-Drawn Social Graphics
Honey Club Email Marketing
Honey Club Blog Post
Amazon A+ Section
Results: Cumulatively, our efforts, combined with the client's renewed focus on their best-selling products, have helped turn a decrease in sales into a gain of more than 30%, year-over-year. In addition, our direct to consumer store saw a 36% increase in sales, year-over-year, with our Amazon storefront posting its best sales ever in 2020. We've also helped grow the co-op's combined fanbase across social channels and email to nearly one-quarter of a million followers in 2020. And with the introduction of new infused honey products and other innovative ideas, the future for Sue Bee Honey continues to look sweet.
Agency: Bozell
Role: Creative Director
Role: Creative Director
